Month: October 2021

customer acquisition in France

5 ways to do GDPR compliant customer acquisition in France (B2B)

If you are reading this article, you have probably understood that the General Data Protection Regulation (GDPR) imposes several constraints for customer acquisition in France. In the consumer domain (or B2C) it is quite draconian with few openings. But what about in the field of B2B prospecting towards professionals or companies which is rather my field of expertise? How …

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