conversion rate after a free trial

What is the conversion rate after a free trial (in B2B)?

Wondering how a free trial of your paid subscription product or service would help boost sales, what conversion rate after a free trial can you possible hope for?

What is the best duration or content of a free trial?

The good news is that you can find some pretty valuable figures for conversion rate after a free trial here in the Redpoint survey based on 590 responses. The main conclusions for me (but you should read his 55-page presentation) are the following:

  • make annual contracts
  • trials with limited duration (versus limitations on functionality or number of users) show the best conversion rates
  • the conversion rates are very similar, regardless of the duration of the trial and it starts with (only) 7 days of free trial! (therefore, in order to maximize revenue, do not unnecessarily extend the trial period)
  • the free trial doesn’t work very well if you leave the customer alone; but by following up, helping him with the onboarding you improve the conversion by 4!
  • the conversion rate is 4% without follow-up and 15% with follow-up

Merci aux 24 lecteurs de cet article !

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