Sales

customer acquisition in France

5 ways to do GDPR compliant customer acquisition in France (B2B)

If you are reading this article, you have probably understood that the General Data Protection Regulation (GDPR) imposes several constraints for customer acquisition in France. In the consumer domain (or B2C) it is quite draconian with few openings. But what about in the field of B2B prospecting towards professionals or companies which is rather my field of expertise? How …

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product market fit

Product Market Fit: what does it really mean (and how to get there)?

A direct translation of “Product Market Fit” into English is probably “The suitability of the product to its market”, but this would only very partially describe the concept (or even a phenomenon), which covers much more. You’ve probably heard this very popular term among start-ups? But what does this mean? And most importantly, is it important to you? What is …

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