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product market fit

Product Market Fit: what does it really mean (and how to get there)?

A direct translation of “Product Market Fit” into English is probably “The suitability of the product to its market”, but this would only very partially describe the concept (or even a phenomenon), which covers much more. You’ve probably heard this very popular term among start-ups? But what does this mean? And most importantly, is it important to you? What is …

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