Sales & Marketing

If you are reading this article, you have probably understood that the General Data Protection Regulation (GDPR) imposes several constraints for customer acquisition in France. In the consumer domain (or B2C) it is quite draconian with few openings. But what about in the field of B2B prospecting towards professionals or companies which is rather my field of expertise? How […]

A direct translation of “Product Market Fit” into English is probably “The suitability of the product to its market”, but this would only very partially describe the concept (or even a phenomenon), which covers much more. You’ve probably heard this very popular term among start-ups? But what does this mean? And most importantly, is it important to you? What is

Pricing Power – or the power to impose your price is a bit the dream of every entrepreneur or more broadly company. But what does this consist of, and how to maneuver to get into this situation? Pricing Power: what does it consist of? You are in the situation of Pricing Power, which basically means that you

Wondering how a free trial of your paid subscription product or service would help boost sales, what conversion rate after a free trial can you possible hope for? What is the best duration or content of a free trial? The good news is that you can find some pretty valuable figures for conversion rate after a

If you have a B2B sales force, you certainly measure some KPIs such as: Tuesday, March 3rd I had the opportunity to participate in a Redpoint conference led by Tomasz Tunguz (which I have already written here) with the CEO of  Chorus.ai. They presented the impact of the coronavirus pandemic on sales since the beginning of the pandemic and restrictions on travel and face-to-face meetings.